Turtledove london
Organic Collection

welcome to turtledove

Turtledovelondon was launched in 2016
as a mindful antidote to Fast Fashion.
We want to show the world a successful
business model creating design led,
planet friendly clothing at price
points accessible to many.

Seven years later, our award-winning
brand is stocked in over 3000 stores
worldwide and has a loyal following
of like-minded customers.

Turtledove is cockney rhyming slang
for ‘ love’, reflecting our love of
nature, art and people at the centre
of all we do.

Seven years later, our award-winning
brand is stocked in over 3000 stores
worldwide and has a loyal following
of like-minded customers.

Turtledove is cockney rhyming slang
for ‘ love’, reflecting our love of
nature, art and people at the centre
of all we do. We’ve created this brand
book to give you some more information
about us, please do get in touch if you
would like to know more!

Our Vision and Values

Our vision is to be the most desired brand for the
design-led conscious consumer”

  • We strive to be ethical in all that we do
  • People, planet and animals are at the heart of our brand
  • We are always looking for innovative ideas
  • We will constantly challenge the Fast Fashion business model
  • We will nurture our brand alongside our community of colleagues, customers and friends


turtledove london

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