INTRODUCTION
We believe that fashion is more than just clothing; it’s a canvas for creating lasting memories and capturing the spirit of adventure.
Our brand is a celebration of vibrant prints, bold colours, and exquisite hand-sewn embroideries, all coming together to weave contemporary stories of beauty and joy.
Crafted with care in India, every Raffya creation is a labor of love. We collaborate with ethically sourced partners and skilled artisans, ensuring that every piece is a masterpiece in its own right.
Eternal Sunshine
Raffya is dedicated to bringing you a unique blend of modern design forms with a blend of tradition.
We craft clothing and accessories that not only adorn your body but also awaken your senses and inspire your soul.
Each piece is thoughtfully designed to encapsulate the essence of eternal sunshine, symbolizing the radiant energy that fuels life’s most unforgettable moments.
Philosophy
We believe that fashion is more than just clothing; it’s a canvas for creating lasting memories and capturing the spirit of adventure. It is with this in mind we harness a few key philosophies as a brand.
These philosophies define our aesthetic, our tone of voice and we embody these elements as a brand wherever and whenever we are seen.
TRAVEL
Inspired by our travels across Balinese markets, Indian bazaars, and Moroccan riads, our creations fuse captivating prints and ancient Indian heritage techniques with the cutting-edge marvels of modern technology. Experience the fusion of tradition and innovation, as Raffya brings the world’s beauty to your fingertips.
COMMUNITY
Our inspiration is deeply rooted in connecting cultures and crafts, recognising the contributions of communities around the world. Through every thread and stitch, we celebrate diverse traditions.
Raffya is a movement that empowers artisans, fosters connections, and redefines style as a force for positive change.
AMBITION
RAFFYA’s corporate ambition is to establish a presence as both a B2C and wholesale brand. We’re committed to catering to a diverse spectrum of customers while expanding our market reach. Our strategy encompasses a dual-pronged approach, strategically engaging with end consumers while creating partnerships with wholesale accounts. This multifaceted approach positions us for sustainable growth and a strong corporate foothold in the market, building brand awareness and excitement.
Our growth strategy involves strategic collaborations with influencers, artists, and creatives, amplifying our brand message to wider audiences.
